Welcome to Vastara The Label
Welcome to Vastara The Label



Soundarya Ganesan

Founder & Designer

The happiness of crafting Fashion

Vastara The Label is an Indian brand, the brain child of a CA pursuant turned entrepreneur, Ms. Soundarya Ganesan, who is a B.Com(H) graduate from Shri Ram College of Commerce, New Delhi. We cater to customers all over the world. When fashion was over rated, Vastara thoughtfully tried to curate it at a very affordable price. We have been in business since October 2018 with a vision to break the stigma in the fashion industry that if clothes are priced less there’s surely a compromise in quality. Our dream is to bring affordable fashion to every door step. Our designs are touched with authentic and aesthetic ideas inspired from a variety of art forms across the world. We deal with organic cotton fabrics which includes hand loom, hand blocks, machine prints, traditional prints such as dabu, ajrakh, kalamkari, sanganeri etc., to create both Indie and quirky designs.

Our Philosophy

All our dresses are made from organic cotton, personally hand picked by us. We have a in house team who do the complete designing. Prices have been kept at very affordable levels when compared to market standards.


We are a 100% Indian brand, entire range of material is procured, designed and produced by partnering with local artisans across India. Upliftment of the society is our dream too

Superb Quality

We make commitments that the quality of our products will and always will be superb.

Free Wrapping

Upon request, items bought as gifts from our store can receive free wrapping service.

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Size Guide

A visual aid to help you understand how to measure your body

The size chart mentioned indicates garment measurements.

Bust to be measured from one armhole to another armhole. Make sure to keep the tape level

Make sure the measuring tape fits comfortably as you measure around the narrowest part of your natural waist.

Stand with your feet together, and measure around the widest part of your hips.

In case the product you choose is made of *handloom cotton*/ *silk* of any sort and if as per size guide your size is S, please size up and take M. This is because they don’t have elasticity like cottons and we always advise to size it up.